"I just love what I'm doing, and I continue to do it. Whatever I get paid is just a bonus."
When I read this quote online, everything clicked. I realized my true passion is rooted in communication, colors, and imagination. Digital marketing became the perfect canvas a field where I can channel my creativity and genuinely enjoy watching my clients grow.
Solutions.
A holistic approach to digital ecosystems, combining strategy, design, and performance.
360° Digital
Growth Strategy
Comprehensive marketing roadmaps that seamlessly blend technical SEO, highly-targeted paid ads, and UX to drive measurable sales and ROI.
Ads & Analytics
Expert
Official Certifications in Search, Display, and Data Analytics targeting high-intent funnels.
User Centric
Web Design
Designing responsive, high-converting personas, wireframes, and SaaS interfaces.
Search Engine
Dominance
Technical SEO & architectural strategies that establish authority and put your brand on Page 1.
Content that
Converts
Helped 300+ clients create compelling video & social narratives that drive engagement.
E-Commerce & Development
Specialized in robust WordPress ecosystems, technical integrations, optimized HTML/CSS blocks, and frictionless online sales platforms.
Strategic Consultation
Tailored business analysis, event-based tracking setups, and comprehensive marketing plans structured for sustainable, long-term growth.
Education
University of Roehampton
BSc (Hons) Business Management and Marketing
Oct 2021 - Dec 2025
Lithan EduCLaaS Singapore
Higher National Diploma, in Digital Business
Nov 2021 - Dec 2023
Dharmaraja College - Kandy
Business | Information Technology
Dec 2015 - Dec 2018
Work Experience
Web Developer & SEO Specialist
- Spearheading full-stack web development initiatives and SEO strategies to enhance digital presence in the Australian market.
Front End Developer & UX Designer
- Designing intuitive user interfaces (UI) and enhancing user experience (UX) for career-focused digital platforms.
Selected Work
Highlights from agency and freelance partnerships.
Corporate Digital Transformation
Spearheaded the digital marketing and web presence for a Singapore-based IT consulting firm[cite: 18, 20, 22].
- Redesigned company website from scratch, improving UX & Navigation[cite: 53, 54].
- Managed PPC campaigns and SEO to drive targeted lead generation[cite: 36, 37].
- Executed personalized email marketing campaigns for client engagement[cite: 59].
Brand Storytelling & Video
Delivered high-impact content marketing assets for a diverse portfolio of international clients[cite: 74, 80].
- Produced high-quality video content for over 300+ satisfied clients[cite: 80].
- Developed comprehensive marketing strategies to boost brand awareness[cite: 82].
- Created stunning motion graphics aligned with brand messaging[cite: 81].
End-to-End Product Design
Provided UX strategy and interface design for digital products, focusing on user-centered methodologies[cite: 74, 75].
- Developed detailed user personas and UX process flows[cite: 75].
- Created high-fidelity wireframes and visual mockups for development[cite: 75].
- Conducted initial product research to validate design decisions[cite: 75].
Visual Communication
Focused on creative multimedia and visual design foundations[cite: 93].
- Executed visual communication projects across various media formats[cite: 93].
- Specialized in creative multimedia layout and design principles[cite: 93].
Selected Work.
High-performance digital ecosystems designed for global brands.
Analytics & Lead Generation
Engineered a comprehensive analytics ecosystem to track user journeys across high-intent conversion funnels via GTM & GA4.
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Omnichannel Retail
Managing digital operations and integrated e-commerce for a leading professional creative gear retail chain.
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Hardware Retail Platform
Robust online infrastructure for high-performance computer hardware sales, fulfillment, and inventory integration.
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IT Corporate Presence
Full-scale digital transformation for a Singapore IT consulting firm, focusing on targeted B2B lead generation.
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EdTech Learning Portal
Interactive educational platform designed to facilitate online learning and structured digital classrooms.
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Legal Service Portal
A clean, authoritative, and secure web presence for a specialized legal consultancy firm in West London, driving conversions through professional trust branding.
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Niche E-Commerce
A specialized digital bookstore offering a curated selection of children's literature with streamlined B2C checkout.
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Wholesale Hub
A UK-based digital catalog and retail platform optimized for both B2B and B2C beverage distribution.
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Commercial Brokerage
Lead-generation platform connecting UK businesses with tailored funding and secure financial tech integration.
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Gaming Hardware
An immersive online destination catering to the gaming community for next-gen performance peripherals.
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Specialized Media
Targeted Canadian digital platform focused on curated audio, media, and sound-related products.
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Hospitality & Wellness
Crafting a digital experience for authentic Ayurvedic treatment and wellness alongside luxury dining.
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