Buwaneka Rathnayake is
Professional
Digital Marketer

Web, Digital and User Centric Design Specialist.

Portrait

360° Digital
Growth
Strategy

Comprehensive marketing roadmaps that blend SEO, paid ads, and UX to drive measurable sales and ROI.

View Case Studies ↗
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Certified
Ads & Analytics
Expert

Official Certifications in Search, Display, and Data Analytics.

🎨

User Centric
Web Design
(UI/UX)

Designing responsive, high-converting personas and wireframes.

SEO

Search Engine
Dominance

Technical SEO & PPC campaigns that put your brand on Page 1.

Content that
Converts

Helped 300+ clients create compelling video & social narratives.

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E-Commerce &
Development

Specialized in WordPress, Tech Implementations, and Online Sales.

🤝

Strategic
Consultation

Tailored business analysis and marketing plans for sustainable growth.

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Work Experience

Web Developer & SEO Specialist

Career Success Australia • Melbourne (Remote)
Jun 2025 - Present
  • Spearheading full-stack web development initiatives and SEO strategies to enhance digital presence in the Australian market.
Web Development SEO

Front End Developer & UX Designer

Career Hive & Samana Technologies • Melbourne
Jan 2025 - Present
  • Designing intuitive user interfaces (UI) and enhancing user experience (UX) for career-focused digital platforms.
Front End Dev UX Design Figma

Selected Work

Highlights from agency and freelance partnerships.

VGC Technology Pte. Ltd.

Corporate Digital Transformation

Spearheaded the digital marketing and web presence for a Singapore-based IT consulting firm[cite: 18, 20, 22].

  • Redesigned company website from scratch, improving UX & Navigation[cite: 53, 54].
  • Managed PPC campaigns and SEO to drive targeted lead generation[cite: 36, 37].
  • Executed personalized email marketing campaigns for client engagement[cite: 59].
Web Redesign SEO Strategy PPC Ads Email Automation
Global Freelance Network

Brand Storytelling & Video

Delivered high-impact content marketing assets for a diverse portfolio of international clients[cite: 74, 80].

  • Produced high-quality video content for over 300+ satisfied clients[cite: 80].
  • Developed comprehensive marketing strategies to boost brand awareness[cite: 82].
  • Created stunning motion graphics aligned with brand messaging[cite: 81].
Video Production Content Strategy YouTube Growth Graphic Design
Multiple Startups

End-to-End Product Design

Provided UX strategy and interface design for digital products, focusing on user-centered methodologies[cite: 74, 75].

  • Developed detailed user personas and UX process flows[cite: 75].
  • Created high-fidelity wireframes and visual mockups for development[cite: 75].
  • Conducted initial product research to validate design decisions[cite: 75].
UI/UX Design Wireframing Prototyping Figma
Wijaya Graphic

Visual Communication

Focused on creative multimedia and visual design foundations[cite: 93].

  • Executed visual communication projects across various media formats[cite: 93].
  • Specialized in creative multimedia layout and design principles[cite: 93].
Visual Design Multimedia Branding

Education

University of Roehampton

BSc (Hons) Business Management and Marketing, Digital Marketing

Oct 2021 - Dec 2025

Web Design SEO Marketing Consulting Managerial Finance Social Media Marketing

Lithan EduCLaaS Singapore

Higher National Diploma, in Digital Business

Nov 2021 - Dec 2023

Web Development Google Ads Marketing Strategy Google Analytics Email Marketing

Dharmaraja College - Kandy

Business | Information Technology

Dec 2015 - Dec 2018

Business Studies Information Technology

Want to get in touch?

Drop me a line

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