LinkedIn Algorithm in 2025: Best Practices for Maximum Engagement
Discover the latest changes to LinkedIn's algorithm and how to craft content that generates meaningful engagement and drives professional connections.
Read Article
Buwaneka
Rathnayake
Your Partner in Digital Excellence
Hey there! I'm Buwaneka Rathnayake
Your expert in digital marketing, website management, SEO, social media, and branding. Let's innovate together! 🚀
WELCOME TO MY WORLD
Hey there! I'm Buwaneka Rathnayake (BUWA), your go-to problem solver in the digital era 🚀
With a toolbox brimming with website wizardry, SEO sorcery, social media mastery, and branding brilliance, I'm here to transform your challenges into triumphs. Let's craft your digital success story together! ⭐
BEST SKILL ON
EDUCATION & QUALIFICATIONS
My academic journey and professional certifications
2022 - 2025
BSc Business Management and Marketing
University of Roehampton, London
(Bachelor's Degree)
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
2022 - 2024
Higher Diploma In Digital Marketing
Educlass Singapore
(Higher Diploma)
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
2021
Google Ads Certification
Comprehensive certification in Google Ads platform, covering search, display, video, and shopping campaigns.
2020
HubSpot Inbound Marketing Certification
HubSpot Academy
Advanced training in inbound methodology, content creation, social promotion, conversion optimization, and lead nurturing.
Google Analytics Certification
Google, 2021
Facebook Blueprint Certification
Meta, 2020
SEMRush SEO Certification
SEMRush, 2022
Content Marketing Certification
HubSpot Academy, 2021
THINGS I'M PASSIONATE
What I Do
Web Design & Development
Crafting visually stunning websites that captivate audiences and drive conversions with seamless user experience.
SEO (Search Engine Optimization)
Elevating your online presence to rank higher on search engines, attracting targeted organic traffic.
Social Media Marketing
Engaging audiences across platforms to amplify brand presence, foster connections, and drive meaningful engagement.
PPC Advertising Management
Maximizing ROI with strategic pay-per-click campaigns tailored to reach and convert your target audience.
Content Marketing
Establishing authority and building relationships through compelling content that resonates with your audience.
Email Marketing Automation
Nurturing leads and fostering customer loyalty with targeted, automated email campaigns tailored to individual preferences.
DIGITAL MARKETING EXPERTISE
Delivering measurable results through strategic digital marketing solutions
Digital Strategy & Analytics
- Data-Driven Strategy Development: Crafted comprehensive digital strategies resulting in 40%+ traffic increases across client sites
- Performance Analysis: Utilized Google Analytics, SEMrush, and Ahrefs to extract actionable insights and optimize marketing ROI
- Conversion Rate Optimization: Implemented strategic CRO techniques that increased client conversion rates by an average of 35%
- A/B Testing: Designed and executed testing frameworks that identified high-performing marketing elements
Google Analytics
SEMrush
Ahrefs
Hotjar
Google Tag Manager
SEO & Content Marketing
- Technical SEO: Executed technical audits and optimization strategies that improved client search rankings by an average of 15 positions
- Content Strategy: Developed comprehensive content calendars driving 55% increases in organic traffic for clients
- Keyword Research: Identified high-value keywords resulting in 60%+ increases in qualified organic traffic
- Local SEO: Implemented local SEO strategies for SAMARS SOLICITORS that delivered a 55% boost in targeted local inquiries
Moz
Screaming Frog
SEMrush
Google Search Console
Yoast SEO
Web Design & Development
- E-commerce Solutions: Designed and optimized the Justdrinks e-commerce platform, increasing mobile conversions by 45%
- UX/UI Design: Created intuitive user interfaces for SAMARS SOLICITORS that reduced bounce rates by 30%
- Responsive Design: Developed fully responsive websites ensuring seamless experiences across all devices
- Performance Optimization: Improved site loading speeds by up to 40% through technical optimization
WordPress
WooCommerce
HTML/CSS
JavaScript
Elementor
Social Media & Paid Advertising
- Social Media Management: Grew client social media audiences by an average of 65% through strategic content and engagement
- PPC Campaign Management: Managed high-performing PPC campaigns for Accelerators.co.uk that reduced cost-per-acquisition by 25%
- Multi-channel Campaigns: Orchestrated cohesive cross-platform campaigns increasing overall conversion rates by 40%
- Social Media Analytics: Leveraged platform insights to optimize content strategies and maximize engagement
Meta Business Suite
Google Ads
LinkedIn Ads
Hootsuite
Buffer
Email Marketing & Automation
- Email Campaign Strategy: Designed email marketing sequences that achieved 25%+ open rates and 3.5%+ click-through rates
- Marketing Automation: Implemented automated workflows that increased customer retention by 30%
- List Segmentation: Leveraged advanced segmentation techniques to deliver hyper-targeted content to subscribers
- A/B Testing: Conducted systematic testing to optimize email elements for maximum performance
Mailchimp
HubSpot
ActiveCampaign
Klaviyo
SendinBlue
KEY PROJECT RESULTS
45%
Increase in mobile conversions for Justdrinks e-commerce platform
55%
Boost in targeted local inquiries through local SEO strategies for SAMARS SOLICITORS
40%
Improvement in time-on-site metrics for VGC Technology through UX optimization
65%
Increase in social media followers for Miketheviking through strategic content planning
MY WORK AND FREELANCE MILESTONES
Portfolio & Resume
WEB DEVELOPMENT
Web Design and Development – Justdrinks-Website
WEB DEVELOPMENT
Web Design and Development – Camerafinevision
SEO
Local SEO Strategy – London Restaurant
DIGITAL MARKETING
Integrated Marketing Campaign – Fitness Brand
FREELANCE MILESTONES
Digital Marketing Specialist
Accelerators.co.uk
United Kingdom
Accelerators.co.uk: Accelerators.co.uk is a dynamic Agile Transformation & Programme Delivery platform dedicated to empowering businesses with innovative methodologies. I played a pivotal role in driving website development and maintenance initiatives, ensuring optimal performance and user experience. Additionally, I spearheaded impactful strategies for social media marketing and PPC advertising, contributing to the company's growth and success in the dynamic landscape of Agile Transformation and Programme Delivery.
Skills & Responsibilities
- Website Development & Maintenance: Developed and maintained the website to ensure optimal performance and user experience.
- Social Media Marketing: Created and executed social media strategies to enhance brand visibility and engagement.
- PPC Advertising: Managed pay-per-click campaigns to drive targeted traffic and maximize ROI.
- SEO Implementation: Implemented SEO strategies to improve search engine rankings and increase organic traffic.
- Content Creation: Produced engaging content for various digital platforms to attract and retain customers.
- Data Analysis & Reporting: Analyzed campaign performance data and provided detailed reports to inform strategic decisions.
Digital Marketing Specialist
justdrinksmart.co.uk
United Kingdom
Digital Marketing Specialist: As a Digital Marketing Specialist at Universal Liquor Mart (London) Ltd, I orchestrated impactful initiatives across e-commerce, market research, brand building, and promotional campaigns. I meticulously designed and optimized our e-commerce platform for seamless user experiences. Conducting in-depth market research, I identified growth opportunities and crafted data-driven strategies. Leveraging authentic customer reviews, I fostered trust and credibility. Through creative promotional campaigns, I elevated brand visibility and drove consumer engagement.
Skills & Responsibilities
- E-commerce Optimization: Designed and optimized the e-commerce platform for seamless user experiences and enhanced functionality.
- Market Research: Conducted in-depth market research to identify growth opportunities and inform strategic decisions.
- Brand Building: Leveraged authentic customer reviews to foster trust and credibility, enhancing brand reputation.
- Promotional Campaigns: Created and executed creative promotional campaigns to elevate brand visibility and drive consumer engagement.
- Data-Driven Strategies: Crafted strategies based on data analysis to ensure informed and effective marketing efforts.
- SEO Optimization: Implemented SEO practices to improve the online presence and search engine rankings of the e-commerce platform.
Digital Marketing Specialist
camerafinevision.lk
Sri Lanka
Digital Marketing Consultant: In my role as a Digital Marketing Consultant for Camera Fine Vision, I took charge of refining the dealership's online presence and engagement strategies. Collaborating closely with the team, I crafted and implemented innovative digital marketing campaigns aimed at amplifying brand awareness, managing social media platforms, orchestrating targeted advertising endeavors, and optimizing omni-channel marketing initiatives for maximum impact.
Skills & Responsibilities
- Omni-Channel Marketing: Developed and optimized omni-channel marketing strategies to ensure cohesive and impactful campaigns across all platforms.
- Social Media Marketing: Managed and enhanced social media platforms to boost engagement and brand visibility.
- Targeted Advertising: Orchestrated targeted advertising campaigns to reach specific demographics and increase conversion rates.
- SEO Optimization: Implemented SEO best practices to improve search engine rankings and drive organic traffic.
Web Developer
samarssolicitors.com
United Kingdom
The central challenge was to not only highlight SAMARS SOLICITORS' legal expertise but also ensure an intuitive and captivating user experience.
Skills & Responsibilities
- Custom Design: We meticulously developed a visually stunning and responsive website, aligning it with SAMARS SOLICITORS' brand identity and exceeding client expectations.
- Comprehensive Service Pages: Tailoring dedicated pages for immigration, asylum, and nationality law services, we ensured potential clients could effortlessly navigate and access the information they needed.
- Compelling About Us Page: Crafting a compelling 'About Us' section, we conveyed the firm's narrative, values, and unwavering commitment to excellence in immigration law.
- Dynamic Testimonials: By integrating a dynamic testimonials section, we showcased positive client experiences, contributing to the establishment of trust and credibility.
- Accurate Business Information: Regularly updating and maintaining accurate business information enhanced local search visibility.
- Positive Reviews: Actively encouraging satisfied clients to share positive reviews significantly boosted the firm's online reputation.
HERE'S WHAT MY CLIENTS SAY
Client Testimonials
LINKEDIN
Nur Aqilah Azmi
Insurance Claims | Sales & Marketing | Writing
❝❞
Digital Marketing Expert
VGC Technology
I have had many opportunities to work with Buwa while at VGC Technology, and I found it amazing how he thrives on finding solutions to problems and finding new ways to improve our work processes. Buwa is a creative and hardworking individual who is always ready to lend a helping hand. He is independent, yet at the same time able to work with everyone as a team member when needed. He is someone who is not afraid to take criticisms and humbly takes in feedback about his work in order to improve on them. Not only had he been a huge help when it comes to designing graphics to market our webinars, he also contributed behind the scenes to get the company's website listed high up on Google's search pages. This led to the increase in traffic to the company's website as a result. Buwa is a gem, and he is someone who will always be seen as valuable because of his drive and work ethics. It was a pleasure working with him!
LATEST INSIGHTS
Expert Digital Marketing Articles
15
JUN
The Future of SEO: Core Web Vitals and User Experience Signals in 2025
Explore how Google's Core Web Vitals and user experience metrics are reshaping SEO strategies, with practical tips to prepare your website for the future of search ranking algorithms.
10
JUN
02
JUN
Content Repurposing Strategy: Maximize Your ROI with Smart Recycling
Learn how to transform one piece of content into multiple formats to reach wider audiences and get more value from your content marketing efforts.
Read Article
28
MAY
How AI is Transforming Digital Marketing in 2025
Explore the latest AI technologies reshaping the digital marketing landscape and learn practical strategies to stay ahead of the curve.
Read Article
20
MAY
Technical SEO Audit: A Step-by-Step Guide for Non-Technical Marketers
A comprehensive guide for marketers who want to understand and improve their website's technical SEO without deep technical knowledge.
Read Article
15
MAY
TikTok for B2B Marketing: Unconventional Strategies That Actually Work
Discover how B2B companies are leveraging TikTok's unique format to reach decision-makers and build authentic brand connections.
Read ArticleFIND WITH ME
Email (1): [email protected]
Email (2): [email protected]
You can reach me through my socials or email addresses anytime, feel free to connect!
×
WEB DESIGN AND DEVELOPMENT
Web Design and Development Project
Project Details
- Client: Justdrinks
- Date: January 2023
- Category: Web Design, Development
- Technology: WordPress, CSS, JavaScript
Project Overview
This is a detailed description of the project. It explains the challenges, solutions, and outcomes of the work. The content will be dynamically updated based on which project is selected from the portfolio grid.
Challenges & Solutions
Challenge 1
Description of the challenge faced during the project.
Solution
How the challenge was addressed and resolved.
Results
The outcomes and results achieved from the project, including metrics, client feedback, and business impact.